Ihana Kahvila (loosely translated as “The Lovely Cafe” or "The Wonderful Cafe") is a small cafe located in a converted freight container in … Read More
Ihana Kahvila (loosely translated as “The Lovely Cafe” or "The Wonderful Cafe") is a small cafe located in a converted freight container in Kalasatama area, Helsinki’s newest artisanal hub. This fascinating piece of land—previously a harbor—will become a residential area for estimated 17000 people in a couple of years.
Since it's launch Ihana Kahvila has been successful in Helsinki coffee-enthusiast scene, despite it's slightly difficult location. Café owner Ms. Sanni Jouhki of Ihana Cafe received a first-ever prize for promoting Helsinki food culture. Ihana Kahvila (and Werklig) are also mentioned in the Finnish Design Yearbook 2012-13.
The container shape and structure of corrugated metal is the basis for the identity. The cafe's seating system has been created with heavy duty cube bags: this is another visual driver.
These primary elements (geometrical angles, the essence of a container, cubic forms) have been sampled together in order to create a personalised wallpaper pattern. The goal was to create something “lovely” as a contrast to the rugged surroundings of the cafe.
Although the wallpaper has only technical, geometric and "cold" shapes and forms the final result is very traditional, warm and even feminine. When seen from a distance the wallpaper actually looks like a basic floral wallpaper.
Usually a logo is made before any additional identity elements, but instead in this case the design process was totally reversed. As the wallpaper/pattern is such a dominant element all the other identity elements are based on it.
Typography follows the industrial-meets-floral -theme. A sans-serif typeface (such as usually seen in container markings) is spiced by a ornamental feminine slab serif typeface with swashes. Read Less