Igloo 8 is an ice cream sandwich and shake concept store targeted to open in Saudi Arabia. The brand’s name stems from its 8 signature house ice cream flavors and menu combinations.
Design Womb helped capture an ultra-modern brand identity with a playful and graphic logo. A motif was created with icons of penguins, blenders, snowflakes, and vintage ice cream scoops. The repeat pattern is intended to be used on food packing for ice cream sandwiches, and will line the interior walls of the future parlor. Igloo 8’s color palette pairs bright vibrant hues with cool refreshing blue, and milky pastels.
ice cream brand identity, logo design, ice cream pattern, repeat motif, penguin
