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  • A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
    In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface orcolophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.