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Bēhance

Identity and website design.

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  • Adam Nelson, MD is a psychiatrist specializing in working with patients who present a broad spectrum of diagnoses and conditions such as atypical mood disorders, psychoses, personality disorders, and history of abuse. Because of the delicate nature of the mental health industry customers, I wanted to design an identity that focused on the customer. The brand identity design had to reflect visually the quality of the mental health treatment the customers were seeking. Therefore, it was especially important for the design to be non-aggressive, soothing, reassuring, and trustworthy. The design of the logo, the marketing material, and the website were designed to have a calming effect.
  • Brand Development
    Adam Nelson, MD Identity Design and Website Design