Brief: Design an identity system to represent an event design company that focuses on weddings.
Solution: We named Union by Design based on our unique offering of the union of event planning and event design. Furthermore, the word "union" and the overlapping ring-like, circular shapes of the logo reflect our bridal cliental. Each partner chose a flower and color to represent themselves, creating a modern, yet romantic set of business cards and notecards. The style was translated onto the homepage of the Union by Design website.
My role: naming, identity design, web design
Result: Within one year, all startup costs were paid off and the Knot Magazine had featured a Union by Design wedding in their magazine and published book.
CATALYST Strategic Design ReviewGraphic Design, Art Direction, Branding
Mercedes-Benze Star Lounge, Fashion WeekArt Direction, Interior Design, experience design
Fashion Line: Web, Print & Packaging DesignWeb Design, Graphic Design, Fashion
Creative Direction: PhotographyPhotography, Art Direction
Maurice Villency Web PresenceWeb Design, Web Development, Art Direction
Discuss This Project: ( Comments)