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Identity: Union by Design

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  • Identity Design: Union by Design
    I designed this identity system for an even design company I launched with my partner in 2007
  • Brief: Design an identity system to represent an event design company that focuses on weddings.
    Solution: We named Union by Design based on our unique offering of the union of event planning and event design. Furthermore, the word "union" and the overlapping ring-like, circular shapes of the logo reflect our bridal cliental. Each partner chose a flower and color to represent themselves, creating a modern, yet romantic set of business cards and notecards. The style was translated onto the homepage of the Union by Design website.
    My role: naming, identity design, web design

    Result: Within one year, all startup costs were paid off and the Knot Magazine had featured a Union by Design wedding in their magazine and published book.

  • Photo by Kella MacPhee Photojournalist   
  • Photo by Kella MacPhee Photojournalist