Identity System: System of Oppositions
- Branding ServedProject Featured On:Branding Served — 2/1/11
- System of Oppositions
The final outcome of myproject took form as an Identity guideline. The guidelines guided thereader through the creative processes of the creation of a logo and thestationary for the Kaai Theater. The entire system is based onoppositions in terms of open or enclosed areas, direction, size,texture and placement. Strict rules enabled the creation of a graphicidentity that is not recognised by a mark, but for its graphic style.