This identity system was created for a client who works in the beauty industry. The stylized lotus flower was chosen to represent purity and beauty of the skin and body. The magenta colors were meant to convey the warmth of the skin. Using these elements, an identity system was created, and was comprised of a logo, letterhead, envelope design, and business card. This system has a fresh and unique appearance that satisfied the client's expectations. Finally, the black and white flyer (half of an 8.5 x 11 sheet) was created as an advertisement of the client's services.