Identity Redesign
Personal logo, business cards, letterhead, and packaging
Personal logo, business cards, letterhead, and packaging
In redesigning my logo, I wanted to create a really simple, strong shape from my initials (AMW). I also kept in mind my background - I am from New Hampshire and I love hiking, so I touched upon the shape of mountains. This mark retains a vintage feeling that is present in most of my work. I created the business cards, letterhead, and custom folder with the new logo in mind.
