- Fixed gear bike & repair shop identity
Many people are obsessed with bikes today, and we are not the exception. The conception is based on
a popular expression that means obsession and sounds similar in different languages. We changed it a bit
to make connection with the shop's specialization clearer. The logo also refers to the obsession theme.
The catchphrase of the shop is "Everything is a cycle", which refers both to the Uroboros symbol and the cycling itself