This brand was created from the ground up. We made custom shoes, athletic suits with embroidered patches, hand painted boxing gloves, boxer outfits, custom tees and hoodies, custom flags, bandanas, and even an energy drink. This is an internal campaign for McCann to promote creative excellence – this photography will be used to promote the training material and all the models are employees of McCann.

Here are examples of the photography and branding working together in layouts.