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Icelandair — Jóapakkaherferð

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  • This is a project I did with my friend and sometimes partner in crime Jónas Valtýsson, www.jonasval.com

    We where supposed to come up with a concept for Icelandair christmas campaign. We where inspired by Icelandic christmas traditions. Where people hand make decoration and presents, put up lights in their houses and decorate their living rooms with small christmas villages to get into the christmas spirit. To capture this we decided to go the handmade route and build a snowy white "christmas planet" where beautiful moments exist and the essence of christmas was in foreplay.

    Concept, art direction and photography was done by us. And we shot the commercial with Guðjón and Tommi from Saga Film. When the campaign was launched we put the planet up in the biggest shopping mall in the country where Icelanders could see the creation.

    This project won best ad campaign in the icelandic graphic design awards, won best tv ad and got nominated for best campaign and best digital tv in the icelandic ad awards.

    Done at Íslenska: www.islenska.is
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