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Icebreaker - Annual Report

  • Icebreaker
    Annual Report
  • Icebreaker wanted its annual report to be both informative and aesthetically pleasing.Using natural and texture rich imagery, the design speaks clearly of the companies position as an emerging global leader of natural fibred clothing.

  • Natural imagery has once again been employed in an eye catching spin on the traditional pie chart. The rings on the inside of the trunk serve as a visual meataphor, baring witness not only to the growth of the tree itself, but the financial growth of Icebreaker.