This is a brand identity I developed for fantasy team called St.Louis Archers.
I used image of a native archer and symbol of french lilly (Fleur-de-lis) as a secondary mark, which is I think, appropriate way to brand hockey team called Archers from the city of St.Louis...or... well, maybe not.
Alaska Huskies is the name of the next team from the IceHL.
I tried to create secondary logo, where the mountain and the wave form letter "A" , which stands for Alaska, of course.
I used dark-night-sky blue along with the silver and white, which is quite unique combo and well represents cold Alaskan wilderness.
Here you can see brand identity I came up with for the Nortwest Narwhals.
Important detail is the idea behind the 3 diamonds incorporated in secondary logo and wordmark for this team.
Northwestern Territories is the center of Canadian diamond industry and Canada is now the third largest producer of diamonds in the world.
This is the newest visual identity I developed for this fantasy hockey league.
Introducing Detroit Chargers.
I decided to use letter "D" as the primary mark, because Detroit is also known as and called the D or the D-town.
Motown or Motor City is the other nickname for this industrial town, so I used a horse ( charger ) or a mustang ( "horses under the hood" ) in the secondary logo.
Motown or Motor City is the other nickname for this industrial town, so I used a horse ( charger ) or a mustang ( "horses under the hood" ) in the secondary logo.
These are the team identities I developed over the years for popular fantasy hockey league called IceHL.
