This was a multi- disciplinary classroom project where the objective was to redesign current ice cream packaging.
This project focuses on low-cost paper packs containing 750 ml of ice cream.
Crucial learnings through research and analysis:
These packs are bought for various purposes- social gatherings, individual consumption etc.
Most people eat the ice cream by slicing it, not scooping it
Once the pack is fully opened it is difficult to seal again, thus degrading the quality of any remaining ice cream.
Additionally, people of the upper classes often feel uncomfortable serving such ice creams during social gatherings as they feel it looks 'cheap'.