Insight: Teens want to share their spring break stories with friends online.
Platform: Ice Breakers / MTV Spring Break
Expression: Watch & Whoa! Webcast
Ice Breakers teamed up with MTVU Spring Break for a week long reality web series in Cancun, Mexico, called Watch & Whoa! 85 people joined us on the beaches of Cancun to participate in a 7-day web cast in which millions watched. Viewers voted and choose the best couple to give us a Spontaneous Spring Break Whoa for a 15-Second Ice Breakers “Beware of the Spontaneous Whoa” Commercial.
Results: Over 1.2 Million Unique Visitors; with over half a million return visitors. Series videos went viral with more than 31,723,163 impressions served across the web.