- ΙamExpat is a 24/7 online resource platform aiming at covering the local needs of expatriates who wish to socialize, share ideas and information as well as create and evaluate business opportunities in the Netherlands.
The IamExpat identity is a mixture of different colours, shapes and sizes. It accurately depicts the multiple segments of the Dutch expatriate community and the local multicultural society; the Netherland's social melting pot.
The five-colour palette, inspired by the different skin colours, is used in random order to create unique mosaics, while the “cut-out” letters portray the multicultural background of the international expatriate population. It also visualises the commitment of IamExpat to every new coming expatriate regardless of race, ethnicity or appearance.
Finalist, EBGE Awards 2010
- IamExpat Brand Brochure
- The IamExpat posters clearly illustrate the cultural movement and social adaptation of the dynamic IamExpat community. Handmade, wooden letters and attached mini magnets create a colourful logo-puzzle, allowing users to play around and create unique typographic and colour syntheses.