A logotype for an online concept shop ITO ITO, where you can buy (and sell) some great fashion stuff. It is run by our friend, a wonderful graphic designer Ana Belić, who decided to add a shape around the monogram.
The idea behind fashion logos is to make them visually fit with other industry logos. The challenge is to remind people of established fashion brands, but retain enough of differentiation to be memorable.
ITO ITO facebook page:https://www.facebook.com/ItoItoStore.
M∞M Team: Igor Manasteriotti, Mia Marić (art directors/designers)