ITC Great Plains is a transmission only company - meaning they produce the high voltage lines that carry energy from power plants and deliver it to the smaller electric grids with in cities. ITC has been a very interesting client to work on because I'm not at all familiar with the transmission industry and have had the opportunity to learn a lot about the business. In addition to learning about transmission I also got an opportunity to learn what it's like to work with a company that is regulated by governmental bodies. There were very finite rules the govern this industry so it was interesting to learn about how to market within those guidelines.
Our primarily role on this account was to market the projects they had in the Midwest region. Client work included: print, online, PR/media outreach, brand development, event planning, government relations and crisis management.