The ISTD (International Society of Typographic Designers) project was a great opportunity for me to flex my design skills. The project was titled ‘100’ and required us to interpret the number 100 whichever way we deemed fit.
After a trip to the hospital I became inspired by the clean, sanitised feel of the environment and thought it would be an interesting concept to try to recreate this in a stylized visual
The general theme of my project is that the number 100, often deemed as the pinnacle of achievement, loses its significance in the hospital environment. With thousands of patients, millions of illnesses, the bombardment of facts and figures is often too much to even comprehend. There is no space for error in a hospital, things cannot just be rounded off to100%. I also examined concepts such as overpriced surgeries, over sanitisation and the sometimes insensitive way human life is approached in the hospital.
I began by manipulating objects often associated with hospitals; Medicine boxes, doctors charts, etc.
My final piece is designed to resemble a first aid kit, and opens into an accordion fold.