- ISTD Mutton Quad
To create a typography based restaurant using any medium. Layout, grid and type to be taken into consideration.
The concept explored the rules of typography and what it is really about. As most people are not familiar with this, the concept is titled "What the F", a play on the misunderstanding as well as many possible meanings, such as "what the font" or "what the food". Just like it takes multiple ingredients to make the perfect meal, it takes multiple factors to make the perfect recipe for type. Each page has a different meal as well as its own section to type. The menu acts as a guide as well as a learning mechanism.