In 2009 ARTENTIKO received a proposal to develop complete branding for a new line of beverages.
Due to an increased competition in the beverage market of the "ice tea type, we were to redefine the concept and prepare the visual concept of flavoured organic beverages based on tea, both light and refreshing.
The brand was to offer not only the drink, refreshment and original flavour, but also a style which could become part of a lifestyle. After an intensive analysis of the beverage market, a number of concepts and ideas, ARTENTIKO prepared a complete branding strategy.
At first we developed the new brand name - ISST, complemented with the note: ORGANIC ICE TEA, to communicate its natural character. In the second phase we jointly developed the brand architecture and seven original flavours (in the creation of which we participated), together with corresponding colours.
Then we focused on what was most important - on package. We were inspired by the simplest and most basic organic shape of circle. It is on its basis that we designed the entire visual identification of the brand. The series of bottles is maintained in a uniform style and they closely correspond with one another, while it is easy to distinguish particular flavours. Carefully selected shape of bottles along with transparency of labels complete the clean, fresh and modern character.
In the next phase we developed billboard/poster campaign in three language versions (Polish, English and German). We prepared designs and developed original advertising slogans. In the final, yet equally interesting phase, we designed website to present the new brand.