Live Brief: Design A logo for the International Society for Quality in Healthcare
"Driving Continuous Quality Improvement"
For my Design of the new ISQua logo, I decided to focus on marks that signify quality and high standards. I first started with a simple star symbol, going with the theme of ISQua theoretically giving hospitals a gold star, but it had to many alternative connotations, so after various iterations of stars and other symbols, I found the rosette the most successful.
It's color and integration into the letter Q, attribute suggestions of Quality.
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