- Isla is Talulah's little sister, an exclusive line
for David Jones with a fun, flirtatious and young spirit.
We developed name and identity reflecting
Isla's youthful energy with a bold colour choice.
The new, strongly endorsed subbrand was developed
while at the same time strengthening the masterbrand
in a future-proof way.
Creative Direction: Derek Samuel
Design Direction: Annika Weis
Designer: Megan Schierhout