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    Isla is Talulah's little sister, an exclusive line
    for David Jones with a fun, flirtatious and young spirit. 

    We developed name and identity reflecting
    Isla's youthful energy with a bold colour choice. 

    The new, strongly endorsed subbrand was developed
    while at the same time strengthening the masterbrand
    in a future-proof way. 

    Studio Designworks
    Creative Direction: Derek Samuel
    Design Direction: Annika Weis
    Designer: Megan Schierhout
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