Expressive branding and design does not normally feature highly with organisations that work within construction, project management and environmental fitouts. Most firms are happy to include average photography with a boring dialogue and assume that past credentials will simply suffice, so typically as businesses grow, brand lags behind.
ISIS recognised the need to reflect the very dynamic nature of the work in their portfolio, and the commercial success that their environments have brought for their clients, and for their own business. Realising that brand would enable them to play a leadership role in this very competitive marketplace, the brand needed to present their credentials in a dynamic and relevant way.
ISIS accepted an identity that is able to express itself with the same degree of diversity as the projects the firm takes on and completes. The concept of the window or lens to the future proves ISIS with the opportunity to tailor prospectuses, signal their intent onsite and show the transformation at work which is at the very heart of the brand strategy.