Waterfront Entertainment Marketing approached us to reinvigorate their online positioning as the leader of Australian entertainment marketing.
Our goal was to create a sleek and sophisticated website that allowed easy access of information whilst showcasing the large full colour image gallery of clients and projects the client has been involved with.
Our brief was to create a unique B2B marketing piece for IQ Group that not only communicates to their prospective clients the interconnection of the 3 individual IQ companies (IQnovate, IQx and IQ3Corp., but positions the IQ group as a leader in innovation.
Based on the notion of interconnectivity, we developed a distinct marketing piece using the common 'IQ' from the brands to signify the overarching umbrella. Showing the capabilities & voice of each individual company through each key brand's colour and message, we then die cut each individual sheet and stitched them together to produce a layered & intertwined 'IQ'.
