Ang pow paper crafts like goldfish, ingots and lanterns are common during Chinese New Year in Singapore.
Inspired by this tradition, we came up with origami rabbits that ION can truly call their own. The iconic ION roof is made up of triangular shapes, resulting in hints of this trait for all of their campaigns. Hence sparked off the idea of origami rabbits which has sharp triangular folds.
The campaign is seen on print, outdoor and online. Tribal team designed a cool site where you can send one of 8 customisable animated e-cards to your family and friends.
Creative team includes Terrence Tan (CD), LIm Wei (CW), Geraldine Chua (JAD), Jeff Cheong (Head of Tribal) and his dedicated team.