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  • IN.DE is a Research Project for French sporting goods retailer Oxylane (Decathlon) based in Lille, France. 
    India's cultures, sports, innovations & design were the main subjects of interest.
    The research that was conducted in India was eventually analysed, visualized & structured into a set of books, designed as tool kits to provide an introduction to the country. To assist the analysis, we carried out a number of creativity sessions with various Oxylane brands to share the research. The boxes were eventually made in 50 copies & distributed to each of Oxylane's passion & component brands. The details of this project remain confidential. 
  • Book_The introduction to the project, what happened backstage & how to use the toolkit.
  • Culture Book_ Explains in details India's various faces & cultures also, it's views on sports & designs.
  • Creativity Book_ It shares all the various creativity sessions carried out in India, from colour explorations to product concepts & various specific research subjects that brands had asked for.
  • Aroma Box_ This mini book was designed with the sole purpose of explaining the odd contents of the aroma box.

  • Duration : Mar - Aug 2011
    Location : Lille, France
    Company: Oxylane Group (Decathlon)
    Project Team : 
    Elisa Padrón Olivé, Advanced Designer & Prianjali Kapur, Advanced Design Intern, Oxylane Innovation Hub
    Project Director:
    Vincent Leenhardt, Innovation Director, Oxylane Group