People within the community are failing to insist on their receipts due to lack of education, apathy, or pride. This is resulting in unnecessary consequences to those who may be already financially unstable. Causing evictions, property repossessions, double payments
Insist is an organization who wants to:
Empower the public to insist on their receipt. Give them an container in which to keep and organize their receipts. Insist on a higher level of mutual respect and professionalism between the customer and the employee.
The logo represents a receipt being torn off. It also takes the form of an exclamation mark suggesting the importance of insisting on receipts. The colors imply regained financial security by going from red to black.
The financially unstable and the business owners/employees. Insist targets each party with a universal message of the importance of receipts as well as a more tailored message to both the customer and the employee.
The bus advertisement will be displayed on the buses with routes near partnering businesses. The ad will inform the viewer of the importance of insisting on a receipt. It will also tell them about the function of the Receipt Keeper, what comes with it, and where to pick it up. The ad will also reflect the three different community locations closest to that particular bus route for ease of picking up.
The Receipt Keeper will be available for pick up at locations in the neighborhood:
Community Centers, Churches, Community Banks. These are locations we believe to be easily accessible by bus, bike, or foot.
The receipt keeper is an organizer with an index for three different receipt categories that people can name themselves. The box includes information about the importance of keeping and organizing receipts on the inside.
As a special gift from the sponsor U.S. Bank the receipt keeper comes with a free shirt.
Having this shirt to wear can give people a sense of pride and empowerment in asking for their receipts, as well as spread the message to others
Inform the the business of the importance of keeping receipts. Appeal to their sense of professionalism and also remind employees to be polite in reminding the customers.