is proud to announce their latest project, the brand identity and packaging
design of APL Wines’ new label, Indulge. The brief was to create an innovative
packaging concept and website that targets specific lifestyles. The design’s
concept focuses on the practicality and accessibility of its specific target
group’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover,
and the Leisurely. Packaged in a lightweight Astrapouch and featuring bold
illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging
is ideal for BBQs, picnics, the beach, parks, and outdoor theatres.