At the moment of creation of the brand name the electronic book market was filled with the products having serious functional drawbacks. The company 53 decided to introduce to the market a more eleborate device priced attractively. We were given a challenge to create the style of visual authenticity and develop marketing materials and packaging for the new product. The graphic language was supposed to support the development of the brand name and embody the spirit of its quality.
Focusing on the simple name INCH we started with creating its font image, which became the direction towards all further elaborations.
For the packaging of the first INCH product we found the practical decision – universal packaging for a black and white book. This type of design lowered the package production expenses and highlighted the functional advantages of the book. The harmonious color pallette and the shades which can serve as an instrument for satisfying any taste, were taken into account for the further possible development of the line of products.
AISHA ARENAS — Producing
VALERI ARENAS — Art Direction
IRINA SHOYA — Graphic design
IRINA SVETLICHNAYA — Photographs
HELGA BULDAKOVA — Project management
BORIS KARAKAEV — Flash-animation
MARINA VOYTOVICH — Copywriting