Interactive installation based on augmented reality
The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.
Hundreds of girls received gifts, flowers and balloons of all sizes and colors.
The action took place on 12, 13, 19 and 20 October
in the Alto Palermo Shopping, Buenos Aires, Argentina.
Integral Production: Numeral Uno / 5SEIS
Production team: Corina Iannone, Ariel Serra, Pablo Saquero, Gabriel Aufgang
Creative Agency: Altheim
For the advertiser: Lea Abud, Agustina Garcia.