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    Interactive installation based on augmented reality

    The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.

    Hundreds of girls received gifts, flowers and balloons of all sizes and colors.

    The action took place on 12, 13, 19 and 20 October
    in the Alto Palermo Shopping, Buenos Aires, Argentina.

    Advertiser: Unilever
    Product: Impulse
    Integral Production: Numeral Uno / 5SEIS
    Production team: Corina Iannone, Ariel Serra, Pablo Saquero, Gabriel Aufgang
    Creative Agency: Altheim
    For the advertiser: Lea Abud, Agustina Garcia.