- IMDB Redesign
- This redesign of the IMDB movie information page restructures content and relevant media in an intuitive and easy-to-use way, after examining user behavior. Instead of building a text-reliant profile on the movie and its related content, the hierarchy of elements is now based on user preference and level of interest. The flow of information architecture is established from the culturally engrained left-to-right reading pattern with a responsive grid design.The integrated Movie DNA feature tags, categorizes, and suggests films by similar psychographic and stylistic characteristics rather than by the broad genres traditionally used.The GUI includes a set of Boolean switches for selecting content and a graphic implementation of the movie's Metacritic rating. Media elements are expandable into lightboxes for intuitive navigation.Advertising from third-party film services is incorporated inline to prevent the information overload of visually competing content and ads.
The lightboxes, navigation menu, and login prompt all cause page content to lighten and blur via webkit manipulators to visually signal focus. This creates an emphasis and contrast that reflects actual human optic behavior.