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Bēhance

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    IMASBLUE
    Branding
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    Imasblue is a post-production company providing services for the advertising, cinema and television industries with offices in Madrid and Barcelona, which also integrates design for broadcast and motion graphics.
     
    The ident image has its basis in a brand design that establishes different typographical formations which identify with one single logo, based on a uniform and architectural typography. This varied composition in the morphology of the brand suggests different ways of reading it while still recognizing its uniqueness. The changing shape suggests to us the idea of movement, composition, experimentation and evolution. 
     
    The versatility of the brand enables for building a corporate identity with a broad-ranging graphic system. In the varying applications (stationery, signage, promotional materials, packaging and the website), the logo is integrated into photographic elements from the environment in which the company operates and its activities.
     
     
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    Corporate typeface & color palette
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    Negative applications
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    Stationary applications
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    Corporate website
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    Direction: Ana Zelich
    Graphic design & art direction: Mireia Pons-Llorach
    Production: Fabiana Andreatta
     
     
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