Ilus – translated to 'pretty', is an online boutique founded by three. Always in search for irresistible clothing and accessories from Korea and the US, and lovingly handcrafting what they’ve always wished they had, but haven't been able to find, the trio ensures that only the best makes it to their selection.
The logomark developed was inspired by Anna Pavlova, one of the most famous classical ballerinas of all time. Anna, to us, is ‘Ilus’, personified. The visual mnemonic of a ribbon is also used in the bespoke wordmark created, capturing the swift and romantic movements of a ballerina.