IKEA - See Things Differently
- IKEA 2011 Catalogue
A campaign to promote the new IKEA Catalogue - The Brief:Inspire a wave of boundless change in peoples' homes by promoting the new IKEA Catalogue.The Campaign:An outdoor, press and digital campaign that encourages IKEA customers to look behind the furniture and 'See Things DIfferently.' What else do you use your furniture for?
Press Ad #1
Press Ad #2
6 Sheet Poster #1
6 Sheet Poster #2
As part of the ‘See Things Differently’ campaign a competition will be run via an IKEA Facebook page. Nine different photos from the new IKEA catalogue will be posted to an album and visitors to the page can tag items in the photos and name a weird/alternative/quirky/unexpected use for that particular item. The best original use from each photo will be selected as the winners by a number of IKEA staff. The prize for the competition is a decision for IKEA but €500 in IKEA vouchers is a suggested prize.
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