The Challenge

Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue.


The Solution

The concept was to throw an IKEA party and invite your neighbours, the premise being:

• Pick up the 2011 catalogue
• Buy IKEA products
• Set up ‘Flat Pack Party’
• Celebrate IKEA products


The Result

The creative reflects IKEA's playful nature and innovation in product, design and advertising. The interactive nature of IKEA's products is echoed creating a symbolic and strong brand link. Read Less