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Bēhance

IKEA Flat Pack Party

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  • IKEA 'Flat-Pack Party'
  • The Challenge

    Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue.


    The Solution

    The concept was to throw an IKEA party and invite your neighbours, the premise being:

    Pick up the 2011 catalogue
    Buy IKEA products
    Set up ‘Flat Pack Party’
    Celebrate IKEA products


    The Result

    The creative reflects IKEA's playful nature and innovation in product, design and advertising. The interactive nature of IKEA's products is echoed creating a symbolic and strong brand link.
  • Flat Pack Box
  • Flat Pack Sheets
  • Constructed IKEA Flat Pack Party