Build an IKEA loyalty program that’s part of the overall IKEA brand and yet its own distinct entity.
The brief asked us to create this members-only program … without alienating non-member customers.
The program needed to be designed and built from scratch—systems, advertising, website, in-store kiosks, DM and eDM … the lot. And with a concept simple enough that other partners, internal designers and the like could execute using it.
The idea that held it all together was a family, without all the bad bits.
Within six months of launch in Australia, the IKEA FAMILY had over 200,000 members. Its website gives you everything you’d expect from a ‘perfect’ family – offers, libraries, message boards, help, store locators and access to special events.
2011 ADMA Gold for Creative Craft/website
2011 ADMA Gold for Effectiveness Craft
The brief asked us to create this members-only program … without alienating non-member customers.
The program needed to be designed and built from scratch—systems, advertising, website, in-store kiosks, DM and eDM … the lot. And with a concept simple enough that other partners, internal designers and the like could execute using it.
The idea that held it all together was a family, without all the bad bits.
Within six months of launch in Australia, the IKEA FAMILY had over 200,000 members. Its website gives you everything you’d expect from a ‘perfect’ family – offers, libraries, message boards, help, store locators and access to special events.
2011 ADMA Gold for Creative Craft/website
2011 ADMA Gold for Effectiveness Craft
IKEA FAMILY kiosk start page
IKEA FAMILY kiosk registration page
IKEA FAMILY kiosk profile page
IKEA FAMILY kiosk profile page
IKEA FAMILY kiosk offers page (overview)
IKEA FAMILY kiosk offers page (product section)
IKEA FAMILY kiosk offers page (product detail)
IKEA FAMILY. View of kiosk installation.
IKEA FAMILY. View of kiosk installation.
