- IKEACampagne stampa e radio/Print and radio commercials.
- STAMPA/Campagne stampa di "traffic building" realizzate per gli store IKEA."Traffic building" print campaigns for IKEA stores.
- Copy: The Sleeping Beauty went to live in Sweden.
Baseline: Everything you need for a fairy night.
- Copy: Who said that Sweden is not qualified for the World Cup?Baseline: Get ready for the whistle blowing.
- Copy: Christmas with my family. Yours. And theirs.
Baseline: All you need to welcome everyone at your place.___________________________________________________________________________Radio/Radio commercials
- Radio commercial for the "Sleep well" month.Sound effect: We listen to many different types of alarm clocks, ending with a military trumpet and a cock-crow. After all these noises, there is still someone snorking quitely.Speaker: "At the IKEA stores you can find everything to keep on dreaming. Come to visit us for special offers on pillows and beddings. For further information, visit ikea.it"
- Radio commercial for the Summer Sales:
Woman: "Sweetheart, I've got the solution for our Greek holiday."
Woman: "Yep! We take a low cost flight from Turin to Milan, then we stop in Rome and Brindisi and from there we take a boat."
Man: "But we will need 3 days just to arrive there!"
Woman: "...and we will save one night at the hotel. Isn't it great?"
Speaker: "This summer there's a better way to save your money: the Ikea Summer Sales, with special discounts up to 50% on all our furniture. For further information, visit ikea.it/sales"