The library was losing it’s relevance at a time when funding was increasingly scarce. Our job was to make the library feel relevant and contemporary. The idea was to remind people that the library is the place to explore the subjects they love (or as we say, geek). Geek the library engaged the community and invited them to share their passions and show their support for the library. Thousands of youtube films were created and local events saw communities gather to support this important resource.