Brand identity, naming and interactive duties for IGWANNA, a fictional home goods brand, which specializes in wooden products made of recycled wood. Through IGWANNA's website and mobile application the client is able to buy or customize products depending their needs. The brand itself has a unique color palette, which keeps the look fresh and friendly.

The creation of the brand name

The name is a combination of the following words:

iguana (n.):
Large herbivorous tropical American lizard that lives in trees, I (pron.):
Used to refer to oneself as speaker or writer, and
wanna (informal):
Contraction of want a.
Result = IGWANNA - i·gwa·nna [Īˈgwɑːnə ]

A collaborative effort of designer Karla Rocha and myself Hannah Matthew. Read Less