A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service or business. The recognition and perception of a brand is highly influenced by its visual presentation. As a new aspiring designer, I decided to create an identity for myself. IF stands for my name, Irene Fernandez, a young designer and performer about to hit the streets of New York. If you dare to be bold, if you dare to be different, then IF creative is the solution. Using found handmade papers and neutral colors, I created a simple and elegant image for myself.
photographed by Theresa Stebe