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  • IE9 Drift
    Internet Explorer 9 promotional material.

  • A2 double sided fold out promotional material. One side contains a html code map and the other holds the five Drift principles. The map is made up of Internet Explorer's website coding and plots an internet search. The search subject is ongoing / future Mars missions, positioning Internet Explorer 9 alongside some of the most groundbreaking explorations of all time. The map displays how much information can be sourced using Drift browsing opposed to a more traditional 'content bubbling' based approach.

    Drift is a new way of browsing, it reminds us that the internet is out of this world. The five principles aim to break through the layer of mundanity by which we find ourselves surrounded. The physicality of the map encourages a user to treat the internet more like a real environment, not just a tool to get you from A to B.

    The web is the next frontier for us to explore.