IDentifica, is a company dedicated to provide badging solutions to those who require it. From educational institutions to large companies. Is a young company with over 10 years of experience, and positioned with a solid track record and therefore its identity graph must be consistent with that personality, and that was the challenge.
Conceptually redefined the graphic personality, must show young but mature. The identification, premise of the companys turnover, should be reflected in current language, such as QR codes that represent a new way to communicate and identify. The challenge was to take over the personality from QR cpdes but generating a new symbol, unique and pregnant; to get rid of the generic code sea.
This is how I developed this new corporate language inspired by the QR codes, applied in the circle as a unifying center. And all the rich performance of pixel texture.