Icomsa
Identity Design
Icomsa is a mexican hardware selling business with different shops all around Monterrey, Mx.
The goal for this project was to renovate their identity so as to unify all the stores and provide a
clear message of what their business is about.
Our client wanted a very clean and direct identity that would make them stand out from their
competition and differentiate them by portraying trustworthiness and professionalism.
The result was a mix of clean graphics and bold colors.
