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Bēhance

ICMD Brand Identity

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  • International Classical Music Database (ICMD)
    Brand Identity
  • The Definitive Classical Music Experience
    ICMD is a nonprofit organization located in Beijing, China. They exist to promote, educate, and archive classical music for people the world over. They approached Metagramme in early 2010 to design their brand identity. The identity needed to be elegant, simple, and scholarly, yet contemporary to suit their focus on new media. Below is the logo in its several versions. Stationery coming soon!