Client: A bookshop
In a nutshell:
For many people, there is no greater pleasure than to curl up with a good book. However
it is during tough economic times that we can recognise the bigger value of this pleasure.
Reading lets us travel to anywhere in the world and in time without leaving the comfort of
our own chair and more importantly, at a tiny fraction of the cost of real travel! When we
read, we can experience all sort of adventures without even packing an overnight bag. It
can also provide us with a mental escape from everyday worries.
Devise a print campaign for a bookshop to get everyone excited about reading.
It can be any type of bookshop. A small independent shop: a second-hand bookshop,
a children’s bookshop, one specialiazing in crime, graphic novels etc.
Everyone who can read. You could create one big idea and make a few executions
targetting different groups.
Or if you choose a particular genre – research your target and tailor your campaign
to that group.
Books are the great escape
Insight for the campaign:
In this day and age, many people do not read for pleasure. The Internet and television
have become most people’s main form of entertainment, and reading has become a thing
of the past. However, reading can greatly enhance your life at a very small cost.
Tone of voice:
Inspiring, fun, quirky
Reading is a great form of entertainment; it can expand your vocabulary and
builds your imagination.
Reading makes you smarter in many different ways. It can take you on a
rollercoaster of emotions.
Through book clubs, reading can also be a great way to meet up with friends –
or to make new ones.
We are looking for a big idea that has a possibility to change the attitude of the