Envisioned as an expression of innovation, the IBM Mass Lab is a convergence of Massachusetts-based research and development functions. The project integrated distinct software brands that were previously scattered across six sites, into a single facility. The design solution borrows urban design principles to organize the population of 2,200 employees spread across six large floor plates. Three design elements, "Main Street," "Town Centers," and the "Pavilions," facilitate movement, provide communication hubs, break down the scale of the space, and define specific neighborhoods. Distinctive architectural visuals define each workgroup's brand identity while reinforcing IBM's global reach and knowledge base. To further unify the space, the design incorporates brand colors from each of the software companies brought together at this site to form the basis for the color palette. The result is a vibrant, contemporary workplace that supports a technology-driven culture of collaboration.