The IBM Web Integrator Initiative is an attempt to get
the new generation of digital creative companies to think of
IBM as a viable partner for certain large scale digital projects.
To achieve that goal, we needed these companies to believe
that IBM is in fact a creative company. Or is at least willing to
laugh at itself. Hence the 20,000 words of absurd legal copy
and official caveats detailing all the restrictions related to the
statement "IBM Supports Creativity." It took an extremely long
time to write. The poster was handed out at creative conferences,
digital film festivals and other events.