As the Official Technology Partner of the Australian Open, IBM solutions capture, analyse and distribute data on almost every aspect of the tournament. This starts with providing the most basic piece of information – the score. From here, a vast sea of data – from schedules to player statistics and serve speeds – is captured and collated for officials, media and fans, both in the arena and around the world.
Without this layer upon layer of information, the Grand Slam would be reduced to two people hitting a ball over a net. Our brief was to convey IBM's role in creating the immersive experience of the Australian Open.