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Bēhance

IBM Australia Big Green

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  • IBM Australia Big Green
  • Background
    Project Big Green is a $1 billion investment designed to dramatically decrease the carbon footprint of IBM products.

    Brief
    As part of raising environmental awareness and reducing their environmental impact, IBM planted a tree for every one of their clients. A photo of their tree was enclosed with a DM piece, which drove people to this microsite.

    Idea
    The site dramatically altered its appearance depending on the time the user viewed it. This was achieved by an XML feed reading off the user’s CPU clock.